I had the opportunity to design the branding for a colleague launching a small-batch, organic candle company in Madison. With a focus on handcrafted quality and sustainability, the brand needed to feel warm, natural, and intentional. I created a cohesive visual identity that included logo design, color palette, typography, and packaging concepts—reflecting the artisanal nature of the product and the earthy elegance of the Midwest. The result is a brand that’s as inviting and thoughtfully made as the candles themselves.