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JESSY MICEK DESIGN

2015 — Cypress Point: Gluten Free Beer
My Role: (Student work) Concept, Design, Execution & Product Photography

California is a state full of surf, sun, and progressive lifestyles. One of those lifestyles is living health conscious and Gluten free, a movement that has grown in popularity over the past years. Cypress Point Brewing Company is brewing up more than just beer. Their line of “Totally Gluten Free” micro-brews provides those who can’t drink the average micro-brew a line of the best tasting, most flavor rich, gluten free beers this side of San Fransisco. The packaging pays homage to the “totally rad” surfer lifestyle and uses fun, colorful, and detailed illustrations to celebrate well-known Bay Area hot spots, like the California Red Woods, the Wharf Boardwalk, and Bay beach. It’s not about alcohol, it’s about flavor and the fun you can have with your friends and family, beach side, camp side and board side.

process work

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Final brand deliverables

Logo

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packaging illustrations

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final physical mockups

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marketing designs

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banner1.jpg
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website mockup

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