The name and regal theme was inspired by the 1886 Victorian area Christina Kuhl house, now known as the Castle Apartments. The logo and bottle design reference the buildings two hexagon shaped front pillars and is a shape repeated throughout the brand. The shape references the multi-sided angles of a regal diamond (used in the “Diamonds” exfoliating line) while also referencing the shape of a honey comb (as the main ingredient in the “Flowers” cleansing line is honey). From there the Queen Bee brand mark was created using style elements of honey combs combined with the geometrical shapes of a diamond.