Teamed up with Madison-based rapper Faded Francis to craft a bold, full-spectrum brand identity inspired by the vibrant feel of 1960s psychedelic art. From swirling typefaces to kaleidoscopic color palettes, every element channels vintage hand drawn visuals with a modern hip-hop twist—reflecting Francis’s offbeat energy and genre-blending sound.

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The biggest challenge I've faced so far in my career as a designer is "how does a flower wear headphones". :)